Dheeraj Ujjaini Poha
Premium thick flakes, colour sorted for dependable retail performance.
Premium Thick Flakes • Color Sorted
For wholesalers & distributors
Build a stronger distribution business.
Premium poha, puffed rice and sabudana backed by consistent quality, dependable supply and manufacturing expertise.
22+Years of trust
1st Choiceof MNCs
25+New product launches
✦ Premium staplesFor everyday Indian homes● Quality assuredMade for repeat ordersOur hero products
Everyday essentials,
made exceptional.
Built around the staples your customers love, with presentation and quality that make a difference on shelf.
Dheeraj Parmal
Consistent grains for every kitchen.
Natural aroma • Daily essential
Premium Sabudana
Uniform pearls. Clean cooking.
Premium grade • Zero breakage
Upcoming products
New consumer-ready snacks
Launching soon — small-batch, retail-ready fryums and snack mixes for modern trade and household buyers.
Coming soon
Masala Fryums Bites
Spicy, crunchy fryums — 500g consumer pack.
Launching soon — contact us for distributor enquiries.
Coming soon
Rainbow Fryums Pack
Colourful assorted fryums, family pack.
Launching soon — contact us for distributor enquiries.
Coming soon
Crisp Parmal Mix
Crispy parmal and snack mix, trial pack.
Launching soon — contact us for distributor enquiries.
Since
2004
2004
Our story
Built on trusted manufacturing. Focused on your growth.
Established in Ujjain, Hiraa Agro Industries combines food manufacturing experience, quality-led processes and dependable service for distributors and retailers.
Meet your supply partner →The Hira standard
Manufacturing strength. Quality you can trust.
Thoughtful sourcing
Only carefully selected raw material starts the Hira journey.
Clean processing
Modern processes preserve texture, freshness and consistency.
Partner-ready packing
Retail-ready packs arrive protected and prepared to perform.
For serious distributors
Your next best-selling
category starts here.
Join a growing network built on quality, clarity and long-term success.
What growth partners get
✓ Consistent product quality
✓ Low-risk opening order for new partners
✓ Dedicated partner support
✓ Retail-ready product range
✓ Marketing support for local growth