Premium staples • automated manufacturing • dependable supply
Hiraa logoHira legacy logoHiraa Agro IndustriesYour trusted partner in growth.

For wholesalers & distributors

Build a stronger distribution business.

Premium poha, puffed rice and sabudana backed by consistent quality, dependable supply and manufacturing expertise.

Explore products ↓
22+Years of experience
1st Choiceof MNCs
25+New product launches
Dheeraj Ujjaini PohaTrusted qualityMade for reliable retail supply
✓ FSSAI Licensed✓ ISO 22000 Certified✓ ISO 9001 Certified✓ 100% Quality Assured✓ Pan-India Delivery

The distributor reality

Are these challenges
holding your business back?

Thousands of wholesalers face these issues every day. Hiraa helps turn them into a competitive advantage.

Three distributor challenges: inconsistent quality, certified brand requirement, and retailer recognition

Our products

Everyday staples,
made dependable.

Poha, puffed rice and sabudana with quality your customers can return to.

Dheeraj Ujjaini Poha

Dheeraj Ujjaini Poha

Premium thick flakes, colour sorted for dependable retail performance.

Premium Thick FlakesColor Sorted
Dheeraj Parmal

Dheeraj Parmal

Consistent grains for every kitchen.

Natural aromaDaily essential
Premium Sabudana

Premium Sabudana

Uniform pearls. Clean cooking.

Premium gradeZero breakage
Colour sorting technology

Hiraa standards

The Hiraa standard: clean, consistent, dependable.

Colour sorting technology helps remove yellow and black flakes, supporting a cleaner, all-white flake appearance in Dheeraj Ujjaini Poha.

  • Fully automated manufacturing plant
  • Colour sorting technology
  • Quality-control processes
  • Production capability for growing markets

Operational strength

Built for consistency. Designed for scale.

Fully automated manufacturing, colour sorting, quality-control processes and production capability help us support distributor growth.

Factory floor
Factory floor
Colour sorting
Colour sorting
Hygienic packing
Hygienic packing

Our journey

Built on trusted manufacturing. Focused on your growth.

Established in Ujjain, Hiraa Agro Industries combines food manufacturing experience, quality-led processes and dependable service for distributors and retailers.

Established in Ujjain2004

From a local manufacturing opportunity to a trusted supply partner for growing markets.

2004
A Ujjain beginning

Chapter 01

A Ujjain beginning

Hira Industries began in Ujjain, a city with a deep poha-making heritage and a strong manufacturing ecosystem.

GROWTH
Built for manufacturing

Chapter 02

Built for manufacturing

The business grew around practical manufacturing expertise, dependable supply and products made for wholesale and retail channels.

QUALITY
Raising the standard

Chapter 03

Raising the standard

Automated processing, colour sorting and quality-control systems helped create a more consistent product for every order.

TODAY
Growing with our partners

Chapter 04

Growing with our partners

With multiple brands and consumer-ready packs, we continue to support distributors, retailers, households and food-service buyers.

Hiraa Agro Industries

Made in Ujjain. Built for dependable growth.

Upcoming products

New products,
coming soon.

Be the first to hear about retail-ready launches and distributor opportunities.

Masala Fryums BitesComing soon

Masala Fryums Bites

Spicy, crunchy fryums in a retail-ready consumer pack.

Launch collectionDistributor enquiries
Rainbow Fryums PackComing soon

Rainbow Fryums Pack

Colourful assorted fryums for family snacking and retail shelves.

Family packLaunching soon
Crisp Parmal MixComing soon

Crisp Parmal Mix

A crispy puffed-rice snack mix designed for convenient enjoyment.

Snack mixLaunching soon

For serious distributors

Profit Partner Program

We partner with distributors who are serious about consistent quality and long-term growth. If that's you, here is how it works.

  1. Apply through the partnership form or WhatsApp
  2. Receive a tailored product and pricing discussion
  3. Start with a low-risk opening order and dedicated support

What PROFIT partners get

✓ Consistent product quality
✓ Low-risk opening order for new partners
✓ Dedicated partner support
✓ Retail-ready product range
✓ Marketing support for local growth
WhatsApp enquiry